Sources

Althusser, Louis. "Ideology and Ideological State Apparatuses." Lenin and Philosophy and Other Essays. New York: Monthly Review Press, 1971.

Durham, Meenakshi Gigi and Douglas M. Kellner, Eds. Media and Cultural Studies: Keyworks. Malden: Blackwell Publishing, 2006.

Dyer, Gillian. Advertising as Communication. New York: Methuen, 1982.

Jewitt, Carey and Rumiko Oyama. "Visual Meaning: A Social Semiotic Approach." Handbook of Visual Analysis. Ed. Theo van Leeuwen and Carey Jewitt. London: Sage, 2001.

Pajnik, Mojca and Petra Lesjak-Tusek. "Observing Discourses of Advertising: Mobitel's Interpellation of Potential Consumers." Journal of Communication Inquiry. 26.3 (2002): 277-299.

Rose, Gillian. Visual Methodologies: An Introduction to the Interpretation of Visual Materials. 2nd Ed., London: Sage, 2007.

Udeajah, Ray. "The Politics of Appellation in the Web of Broadcasting in Nigeria." International Journal of Media and Cultural Politics. 2.1 (2006): 75-86.

Williamson, Judith. Decoding Advertisements: Ideology and Meaning in Advertising. New York: Marion Boyars, 1978.