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This section includes
advertisements that interpellate a subject that is focused on furthering their
family relationships while on vacation. The signs that suggest this to the
viewer are the images of people--smiling, spending time with those they love,
and on location in the place that the ad is advertising (Rose 79). The key
rhetorical themes of this section also suggest that the subject is interested
in furthering relationships (Rose 157). The main visual rhetorical theme is
the repeated image of family members having fun together on vacation--looking
at one another or the scenery, rather than the subject, thus offering (not
demanding) from the subject with this passive form of contact the they too can
have this experience (Jewitt and Oyama 145-146). The main linguistic theme is
that which verbally makes an offer to the subject that this particular vacation
locale will bring their family closer together and lead them to create new
(happy) memories. These ads are persuasive because the combination of words
and images use passive contact in order to offer this possible outcome of a
vacation to the subject--suggesting that what the viewer is looking for in a
vacation can be found in these locations.
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