This construction of relationships between the subjects and the objects at Sephora is what allows for Sephora to continue functioning. Sephora sets up its objects in a way that compel the subject into wanting to buy its products. They construct this with how they layout the store, display the objects and use the signs to persuade the subject into getting such objects.Their main marketing strategy is associating their products with beauty. They create the idea that by using their products, their customers will either now become beautiful or their beauty will be enhanced. With Sephora's specialty being purely aesthetic products, their variety is endless giving way for many different types of clients, whose find their products to be a necessary part of their lives.