HETEROPOLITAN
An Analysis of the Heteronormative Discourse in Cosmopolitan Magazines
 

   

Cosmopolitan is a female-targeted magazine that centers on the motto, "Fun-Fearless-Female" (March outside binding). This notion of a woman's independence and freedom is frequently discussed throughout the magazine, but not without being accompanied by a discourse of 'the heterosexual female desire of a marital commitment in a female-male relationship' - a desired game to win the prized symbolic 'diamond ring'. The magazine includes a plethora of articles, images, and advertisements which revolve around this 'man hooking' game - all of which to be analyzed through semiotics and discourse analysis. Play your way through and see where it takes you...

 

[Mark, Set, Go]  [Liquid Reinforcements]  [At 30 or Bust]  [Final Round]
[Game Results]  [Annual Subscription]  [Works Cited]

 

Analysis and Design by Jessica Eileen Hager
hagerj@southwestern.edu
May 2, 2008

 

 


This Webpage was produced in COM 783: Visual Communication,

a class taught by Bob Bednar in the Communication Studies Department at Southwestern University