Wrapping it Up



Sports Illustrated swimsuit issue has been a running success in our culture for decades now, and it is continuously getting stronger and is on the rise. Issue after issue the female supermodels continue to get more attractive and attractive, wearing less and less clothing, positioning there self in sexier poses than before, triggering women to not only be objectified but to objectify themselves (Harper and Tiggeman)." There are numerous of different things that we can learn from examining and analyzing Sports Illustrated swimsuit issue. For example, we must begin understanding the male gaze from a psychoanalytic analysis which "authors discovered a heavy use of female stereotyping...women being seen by men as sex objects (Reichert, LaTour, and Ford 436,437)." As well as a discourse analysis, the audience studies, and how each gender is interpellated. Most of the cover photographs are shot with the point of view that the reader and the model are on the same level, the model is never higher than the reader, and the reader is never looking down upon the model. Giving the reader the sense that this model is on the same level and whatever the reader desires, they can attain. The models also maintain eye contact throughout each of these covers displayed to you today, leaving the audience in thought that the model sees them and knows who they are as they look at the model as well.





Homepage Interpellating

Works Cited
Harper, Brit, and Marika Tiggemann. "The Effect of Thin Ideal Media Images on Women’s Self-Objectification, Mood, and Body Image." Sex Roles 58.9-10 (2008): 649-57. Print.

REICHERT, TOM, MICHAEL S. LaTOUR, and JOHN B. FORD. "The Naked Truth." Journal Of Advertising Research 51.2 (2011): 436-448. Communication & Mass Media Complete. Web. 8 May 2013.

Illustrations

http://sportsillustrated.cnn.com/swimsuit/

Zach Lynch

May 8, 2013