Once audience members begin to watch the show, the content does not revolve around sexualized desires and fantasies, as shown on the posters. Instead, there is an actual plotline that now takes the job of keeping the audience hooked. Themes such as sexualization of images, fear of death, and fear of "other" are still prominent in the content, but there are also other components to these shows and movies that keep people interested. Audience identification is essential to television and movie success, because it is what keeps ratings up and popularity high. In a study by Jonathan Cohen of audience identification, Cohen found that audiences tend to live vicariously though characters by "adopting the goals, feelings, or thoughts imagined to be those of the target of our identification. Whether this vicarious experience results in overt behavior (dressing up like Madonna or practicing a Michael Jordan jump shot) or takes on a more purely imaginative form, it is this vicarious experience that makes identification central. Through identification with characters in books, films, and television, we extend our emotional horizons and social perspectives" (Cohen). Scene stills show that despite sexualized images on promotional posters, audiences are still able to identify with characters, because of the normality in which these characters are displayed in the actual content. Likewise, audience identification occurs with these characters who are dealing with similar things to those that are taking place in post 9/11 culture, including fear of death and the "other". Overall, the sexualized images, the fear of death, and the fear of the "other" all work together in promotional posters and the content of True Blood, Twilight, and Vampire Diaries to draw in an audience and to maintain an audience who finds these topics relatable to present day society.