Pinterest as an Institution

Like any other designed environment, Pinterest produces certain practices and subjects. Users, or pinners, "pin" images to a virtual bulletin board of sorts. There are a limited number of ways that users are allowed to manipulate the site and it tends to enable visual communication while generally disabling linguistic communication. Pinterest as an institution produces several different subjects: the creators of the website, the creators of the images, and the creators of the pin boards (who are also viewers of others' boards). Each of these could also be seen as a center of authority because they have unique abilities and areas of control.

Pinterest Users Creators of the Images The Founders of Pinterest
Home