Hey Dude!

Yeah YOU, Man!

Want to get ripped? Want to have ROCK HARD six-pack abs? Want to look slick and stylish? Want to SCORE the woman of your dreams? Want to have mind-blowing SEX? Of course you do! You're a MAN. You want these things, and more. You want to be a POWERFUL, Handsome, SEX God!

Are you feeling a little inadequate, Dude Man? Need to LOSE THAT GUT? Wish you could have that PERFECT Stubble Look? Don't know what kind of shoes you need? Want to know how to make MANLY Whiskey Drink and throw a cool party for your Friends? Wish you could look like Bradley Cooper, Chris Evans or Ryan Reynolds? Want to be a REAL MAN like Jason Statham, Lance Armstrong or Matthew Fox? Well, the men's magazine industry is here to HELP YOU out, Man.

You've seen their products. Checking out at the grocery store, you see Ryan Gosling staring at you with those steely, sad eyes, looking hip in a suit on the cover of GQ Magazine. Or you're at the airport, in need of something to read, and there's Channing Tatum on the cover of Details Magazine, looking buff and perfectly clean-shaven in an effortless, but not-too-casual fall outfit. Or maybe you even have a subscription. Paul Walker, shirtless with perfect abdominals and giant triceps, arrives at your house on the cover of Men's Health Magazine. It's like these guys are looking right at YOU, saying, "BE LIKE US, Man!"
Each of these magazines promise EVERYTHING YOU WANT in life. Or everything you think you want, right? You were pretty happy with yourself today until you saw Matthew McConaughey looking back at you with his STRAIGHT, White Teeth and slicked but messy hair. You better buy that magazine so you can FIX YOURSELF. These magazines claim to have all the answers. But do they? Want to find out? Come inside as the SECRETS of Commercial Masculinity are REVEALED!

CHECK IT OUT!

 

 

 

Home | Manly History | Crisis! | The Magazines | Bodies | Beauty | Advertising | Conclusion |

References

 

 


This Webpage was produced in COM 784: Visual Communication,

a class taught by Bob Bednar in the Communication Studies Department at Southwestern University