Bodies have become commodities, which according to Baudrillard are the organizing system of meaning in contemporary society (Rahman 230). Rahman summarizes Baudrillard idea by saying, "the traditional symbolic order of signs referring to specific objects (referents) has given way to an 'implosion' of meaning or reference, which permits signs to circulate widely throughout culture, becoming attached and divorced in a vortex of ever-changing meaning. Moreover, the meanings have an overriding function; to create 'desire', not just for the commodity, but for the complex of lifestyle within which it is situated" (230). We have become a society based on mass consumption, where our culture is created by multiple and "floating" meaning, which he calls "hyper reality" (231).

With so many traditional referents of masculinity in our society, like heterosexuality, subject as desire, family, homophobia floating around, it has allowed room for the introduction of subversive elements, such as homosexuality, androgyny, feminization and male vanity. In this hyper reality, the male body in commercial masculinity is used to create desire, from both women and men. It's not the end of masculinity, but signaling a change in its understanding.